We understand that establishing a conceptual and visual identity is vital to web presence and effective corporate identity development. The image painted must relate to the organization’s product or services offerings. For example, a business that sells hot dogs will have a more effective image and identity using elongated rounded rectangles in its imagery than using triangles and squares, and using maroons, browns and yellows would be more effective than greens and blues. Once established, the imagery should be consistent across all forms of media. The colors, shapes and symbols should be universally identifiable across any medium (e.g., television, magazine, or the web). McDonalds and Burger King are great examples of companies that maintain effective imagery across media platforms, using logos, color schemes and shapes consistently across their television commercials, printed materials and websites. This consistency builds the corporate identity and allows viewers to readily identify the brands.
Guidelines should be set to ensure consistent use of corporate imagery across all media. These guidelines should define logos, fonts, layouts, colors, slogans and more, as well as govern proper usage of corporate identity in materials, such as letterheads, newsletters, brochures, web sites, and videos. These guidelines should be revisited and revised periodically to ensure effective and comprehensive use. This allows the corporate identity to easily adapt to new products and campaigns in the future.
We help businesses develop and implement professional internet marketing strategies. We offer a unique blend of services that help small- to medium-sized businesses create and enhance their web presence. We implement comprehensive internet marketing and communications tools and strategies; design and develop dynamic websites; apply search engine optimization and placement; and create cutting-edge email marketing programs to complement web analytics and reporting services.
Please contact us for a FREE consultation today.